Title: Analytics Description: Understand account growth and content performance using the data your providers return. Canonical: https://docs.openpo.st/guides/analytics Source: [https://docs.openpo.st/guides/analytics](https://docs.openpo.st/guides/analytics) # Analytics Analytics brings saved account and content metrics into one workspace. It can include posts published through OpenPost and eligible posts published elsewhere. It does not import those external posts into your authored Publications. ## Start collecting results 1. Open **Settings → Workspace → Social accounts** and select an account. 2. Enable **Analytics** if the account supports it. If the option is unavailable, check the permissions and explanation shown beside it. 3. Open **Analytics** and allow the first collection to finish. The page shows the latest successful update and any coverage limits. Disabling Analytics stops future collection for that account. It keeps the history already saved and does not disconnect the account. ## Read the report Choose an account and a reporting range, then use **All content**, **Published with OpenPost**, or **Published elsewhere** to compare the right set of posts. Account follower counts describe the account as a whole; content metrics describe individual posts. Keep the measurement labels in view. Views, impressions, and reach have different meanings, and providers do not all return the same measurements. Missing data is not zero. A coverage notice may mean the account was connected recently, a permission is missing, or the provider returns only part of its history. Open a content row or measured insight to inspect the posts behind a result. Compare similar formats over similar periods before deciding that a topic or publishing time worked better. ## Refresh and missing data OpenPost collects data in the background. New posts receive more frequent updates than older ones. **Refresh data** requests another collection, but provider limits and retry delays still apply. If data is missing: - Check that Analytics is enabled for the selected account. - Inspect its connection status and reconnect if a required permission expired. - Check the last update and coverage notice before comparing totals. - Wait until a temporary provider limit expires, then retry the refresh. A provider may revise its numbers after publication. The latest saved result can therefore differ from an earlier report or the provider's live interface. ## Reuse a successful idea Choose **Repurpose** on a content item. OpenPost prepares a new unsaved composer state and opens a direction review before requesting AI-generated copy. Review the idea, destination accounts, and final text before saving or publishing it. To inspect delivery errors instead of engagement metrics, open the publication and use the [delivery troubleshooting guide](https://docs.openpo.st/guides/troubleshooting).